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Business Marketing Management
by Michael Hutt, Thomas W. Speh
Product Group: Book
Publisher: South-Western, Div of Thomson Learning (2006-10-27)
ISBN: 0324361041
EAN: 9780324361049
Paperback: 688 pages
Edition: International Ed
Condition: Acceptable
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Customer Reviews
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One worth making space for in the bookcase.
Rating  (4)
Date: 2003-11-20
2 out of 3 customers found this reveiw helpful
With the enomous volume of business related titles available it is refreshing to see one that delivers that which is promised on the cover. If your interest is the relationship between CRM, the supply chain, strategic market forecasting and the increasing growth of e'commerce then this should be worth the time invested in reading.
Of particular note is the international perspective. If your business is increasingly reliant on global forces then there is much to be gained from the detail regarding the strategic development and implementation of multifunctional cross border marketing initiatives.
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