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The Practice of Market and Social Research: An Introduction
by Yvonne Mcgivern
Product Group: Book
Publisher: Financial Times/ Prentice Hall (2002-11-06)
ISBN: 027365506X
EAN: 9780273655060
Dewy Decimal #: 001.4
Paperback: 390 pages
SKU: B879-1019
Condition: As New
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Customer Reviews
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Best book about Market & Social Research
Rating  (5)
Date: 2003-11-06
2 out of 3 customers found this reveiw helpful
Yvonne’s book is excellent, very easy to read and understand. The book covers all different areas of Market and Social Research (e.g. planning, designing, conducting, implementing…etc), step-by-step and in a simple and easy to understand language.
I have used her book for work and for my MA course in Market and Social Research. In particular, it has been a great help with my MA assignments.
I hope she will carry on publishing updates of her book on regular basis.Thanks Yvonne, and please keep up the good work.
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One of the "Best books" for Market & Social Research
Rating (5)
Date: 2003-11-06
0 out of 2 customers found this reveiw helpful
Yvonne's book is excellent, very easy to read and understand. The book covers all different areas of Market and Social Research (e.g. planning, designing, conducting, implementing...etc), step-by-step and in a simple and easy to understand language.
I have and still do use her book for work and for my Ma course in Markey and Social Research. Her book has been a great help with my MA assignments.
I hope she will carry on publishing updates of her book on regular basis.Thanks Yvonne, and please keep up the good work. G.Angelo
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