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Politics and the Mass Media in Britain
by Ralph Negrine
Product Group: Book
Publisher: Routledge (1994-03-03)
ISBN: 0415094682
EAN: 9780415094689
Dewy Decimal #: 302.230941
Textbook Binding: 248 pages
Edition: 2
SKU: B214-1385
Condition: New
Comments: New & Shrinkwrapped. In stock - Immediate despatch from an efficient and professional leading British bookselling firm.
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Customer Reviews
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Not that much politics..
Rating  (2)
Date: 2004-05-11
0 out of 1 customers found this reveiw helpful
I read sections of this book as research for a degree level politics project on New Labour and the Media and found it wanting in this department. This is not overly surprising - the summary above makes reference to 'recent examples' but if you note the publication date you'll find that anything prior to 1994 can hardly be considered recent anymore.The book also appears to contain little of the structures of actual media management techniques employed in politics, and to my eye is more much more aimed at the media/journalism student than the politics reader. There is a wealth of information on matters such as how the media has changed over time in terms of consumption, finance, and journalistic style and a rather interesting if slightly confusingly structured section on the impact of the media on its audiences (e.g. debate on 'copycat' violence). If you're researching the media and want information on its relationship with the world of politics this is probably still a good source of all-round information despite its age, but if you are approaching from the politics angle I would recommend instead the works of Bob Franklin.
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