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"Next, Now": Trends for the Future
by Marian Salzman, Ira Matathia
Product Group: Book
Publisher: Palgrave Macmillan (2008-01-25)
ISBN: 0230600018
EAN: 9780230600010
Dewy Decimal #: 338
Paperback: 320 pages
Edition: Reprint
Condition: New
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Customer Reviews
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OK - but nothing new.
Rating  (2)
Date: 2008-02-17
5 out of 5 customers found this reveiw helpful
Marian Salzman is very good at self publicity - but not great at trend-spotting (unlike, say Faith Popcorn or John Grant). She didn't (in fact) spot "metrosexuality" (which was coined by a British journalist), but she did claim to have done - and this book is true to that form: nothing new, but wrapped up in lots of groovy catch-phrases. And if you have a low threshold for words made out of two words crammed together (eg: Chindia, which almost made me laugh out loud), then that's another reason to give this book a very wide berth.
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