"Next, Now": Trends for the Future

Product Group: Book
Publisher: Palgrave Macmillan (2008-01-25)
ISBN: 0230600018
EAN: 9780230600010
Dewy Decimal #: 303
Paperback: 320 pages
Edition: Reprint

Customer Reviews

OK - but nothing new.
Rating

(2)
Date: 2008-02-17
6 out of 7 customers found this reveiw helpful

Marian Salzman is very good at self publicity - but not great at trend-spotting (unlike, say Faith Popcorn or John Grant). She didn't (in fact) spot "metrosexuality" (which was coined by a British journalist), but she did claim to have done - and this book is true to that form: nothing new, but wrapped up in lots of groovy catch-phrases. And if you have a low threshold for words made out of two words crammed together (eg: Chindia, which almost made me laugh out loud), then that's another reason to give this book a very wide berth.

Retail Price: £15.99
Amazon.com's Price:£3.88
That's 76% Off!