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International Marketing (Dryden Press Series in Marketing)
Product Group: Book
Publisher: Thomson Learning (1999-08-05)
ISBN: 0030211123
EAN: 9780030211126
Dewy Decimal #: 658.848
Hardcover: 784 pages
Edition: 8Rev Ed
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Customer Reviews
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Outstanding, The authors are truly masters of their craft
Rating  (5)
Date: 2001-10-17
6 out of 6 customers found this reveiw helpful
This book brings the subject of International Marketing to life; it is a book that is bursting with get-up-and-go. It covers all areas and caters for all levels of study. The authors make the text tremendously interesting and exceedingly informative.Every chapter is packed full of real life organizational examples and strategies that were used to deal with International Marketing situations. Within every chapter, specific web-site addresses are given from which you can gain even more in-depth information. It is the first study/ textbook that I have read that get's you totally involved with the subject. I found this book very difficult to put down; I was constantly wondering what would unfold on the next page. If you are looking for a book on International Marketing make this book your first choice. Moreover, what you will receive will be a book of outstanding pedigree that will greatly assist in conquering the complex world of International Marketing, Simply first class!
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Retail Price: £43.99
Amazon.com's Price:£7.20
That's 84% Off!
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